A Strong Partner in Serbia
SHZ and Feromax Open Up New Markets in Southeast Europe: Focus on Quality and Development Expertise
The partnership between SHZ GmbH and our Serbian partner Feromax d.o.o. stands for genuine international cooperation – pragmatic, reliable and on equal terms. A particular highlight was our joint appearance at SEEBBE – the International Building Trade Fair in Belgrade from 21 to 24 April. There, we presented our lifting and lashing technology solutions “Made in Germany” – with the clear aim of further expanding our local presence and opening up new market potential in Southeast Europe.
In this interview, Jovan Andrejević, owner of Feromax, provides a brief insight into his company and explains how the cooperation with SHZ works in everyday business.
Mr Andrejević, please briefly introduce Feromax.
Jovan Andrejević: With pleasure. Feromax was founded in 2000 and is a small, specialised company with five employees. We focus on the distribution of lifting and lashing technology – mainly in Serbia, but also in the neighbouring countries of Macedonia and Montenegro. In addition, we offer a comprehensive lifting equipment service, especially for the maintenance and inspection of manual lifting equipment such as chain hoists and lever hoists.
What characterises the Serbian market – and how does SHZ GmbH support you in this?
Jovan Andrejević: In our market, quality and safety come first. Customers expect reliable products that comply with the applicable standards. This is exactly where SHZ is a strong partner for us: the quality is consistently high, and we can rely on all products being tested and manufactured in accordance with the relevant standards. This creates trust – both for us and for our customers.
Which SHZ GmbH products do you distribute, and why did you choose them?
Jovan Andrejević: Our product range mainly includes textile lifting slings such as webbing slings and round slings in various sizes and designs, as well as lashing chains, chain components, lifting equipment and lashing straps. The key advantage is the consistently high quality. For example, the webbing slings always have the same webbing quality, colour and design – this gives our customers confidence. SHZ also supports us very professionally and solution-oriented in the event of complaints. In most cases, it turns out to be an application error, but the cooperation in clarifying such cases is always very cooperative.
How did the cooperation with SHZ come about?
Jovan Andrejević: We were looking for a new partner for textile lifting slings because our previous supplier from Italy no longer met our quality requirements. During our research, we came across SHZ. The website itself was already very informative. After making contact, we received fast and competent advice – and that convinced us.
What role does SHZ’s development expertise play in the partnership?
Jovan Andrejević: A very important one. For us, it is crucial to work with a partner who not only supplies standard products, but can also respond flexibly to individual requirements. That is exactly what sets SHZ apart. The development process is extremely professional and has even been certified by TÜV SÜD as part of the quality management system since April 2026 – this creates additional trust.
We particularly appreciate the fact that customer requests and special designs can be implemented within a very short time. This flexibility is a real competitive advantage in day-to-day business. At the same time, SHZ benefits from many years of experience and a high level of manufacturing expertise – especially in the field of textile lifting slings such as round slings. This combination of innovative strength, quality and speed makes the partnership so valuable for us.
How do you experience the personal contact and cooperation with the SHZ team?
Jovan Andrejević: The cooperation is excellent. Enquiries are usually answered within a few hours, and we often receive quotations on the same day. Thanks to short delivery times and competitive prices, we can respond flexibly and quickly to customer requirements. When something is particularly urgent, SHZ almost always finds an individual solution – and we greatly appreciate that.
Conclusion Jovan Andrejević (Feromax):
Jovan Andrejević: Together with SHZ, we are continuously expanding our presence in Southeast Europe. Our partnership stands for trust, quality and reliability – values that we will continue to bring to the Southeast European market together.
